Source: Net Galley
Goodreads

Synopsis: In 2011 the publisher of one of my books Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”

With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this “artisanal publishing”–that is, when writers who love their craft control the publishing process and produce high-quality books.

APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer. -Goodreads

Review: I’ve been on a bit of a self-publishing kick recently, trying to learn as much as I can before my first novel comes out in March. So while this isn’t the type of book you’ll usually find here, it was still an interesting read and something I’d recommend picking up if you’re remotely interested in the growing world of self publishing.

A lot of the information within the book is stuff you can probably find online, but Guy Kawasaki and Shawn Welch did offer up some interesting input that I’ll be incorporating into my own self-pub battle plan (yeah, I’ve got one of those). APE (Author, Publisher, Entrepreneur) is a solid introduction to this brave new publishing world and covers a lot of the areas authors considering going this route should become well versed in.